OPRAH gives away new VW Beetle to her entire audience, all 275 of them: “The Beetles are coming”
This is crazy so cool... Oprah’s Ultimate Favorite Things.
TV host Oprah Winfrey gave her studio audience 275 Volkswagen New Beetles Monday as part of “Oprah’s Favorite Things” promotion.
Unfortunately, her audience members can’t get their cars yet because Winfrey gave them 2012 New Beetles. That new version of the iconic curvy little car has yet to be revealed to the public.
The car is expected to debut in the spring of 2011 and will go on sale the following fall, according to VW. Pricing for the car has also not been announced.
This is big news because, for only the second time in VW's history, the Beetle has been redesigned. The project has been top-secret, but they agreed to give the audience a sneak peek of the new car that they’ll be getting in May 2011. This is Oprah’s most expensive favorite thing giveaway in history.
A genius marketing campaign on behalf of VW.